WATI: WhatsApp Marketing & Automation for Businesses

WATI is a customer engagement platform built on the WhatsApp Business API. Designed for small businesses, agencies, and customer support teams, WATI helps you automate conversations, send broadcast messages, and manage leads — all from a single dashboard. With WATI, you can streamline communication, improve customer service, and boost sales directly inside WhatsApp. Try WATI Free or Book a Demo

What It Is

WATI is an all-in-one WhatsApp customer communication platform. It enables you to automate replies using no-code chatbots, manage multiple agents in a shared team inbox, and send personalized messages to thousands of users. Whether you’re in e-commerce, education, or services, WATI empowers you to build deeper customer relationships via WhatsApp.

Key Features

• Shared Team Inbox: Assign, respond, and collaborate across teams using one unified WhatsApp interface.
• No-Code Chatbot Builder: Create automated workflows to handle FAQs, lead capture, and support without any coding.
• Broadcast Messaging: Send mass promotional or transactional messages using approved templates.
• Live Chat + Automation: Mix bot responses with live agent handoffs for a seamless customer experience.
• CRM Integration: Connect with tools like HubSpot, Google Sheets, and Zapier to track leads and automate actions.
• Template Management: Easily submit and manage WhatsApp-approved message templates.
• User Segmentation: Target audiences based on tags, behavior, or custom fields for better personalization.
• Analytics & Reporting: Monitor open rates, agent performance, and campaign effectiveness in real-time.

Benefits

• Save Time with Automation: Handle repetitive queries automatically and free up your team for complex issues.
• Boost Conversions: Use WhatsApp as a high-conversion channel for leads, sales, and re-engagement.
• Centralize Conversations: Manage all WhatsApp business chats from one place — even across teams.
• Improve Support Efficiency: Assign agents, track responses, and never miss an inquiry again.
• Custom Workflows: Create logic-driven responses that reflect your business needs without writing code.
• Scalable Communication: Whether you have 100 or 10,000 customers, WATI scales effortlessly.

How to Use WATI

1. Get Verified: Start by verifying your WhatsApp Business number to activate messaging capabilities.
2. Set Up Inbox: Configure your shared team inbox and invite team members or agents.
3. Create Chatbots: Use the no-code builder to create welcome messages, support flows, and FAQs.
4. Upload Contacts: Import your contact list or sync from your CRM or website integrations.
5. Send Broadcasts: Use approved templates to send promotional or transactional messages to user segments.
6. Analyze & Optimize: Use dashboards to track performance and continuously improve messaging strategies.

Use Cases

• E-Commerce: Recover abandoned carts, confirm orders, and provide shipping updates via WhatsApp.
• Customer Support: Automate basic support questions and streamline live agent communication.
• Lead Generation: Qualify leads with pre-set workflows and instantly capture customer data.
• Consulting & Services: Engage clients, send reminders, and confirm bookings instantly.
• Education & Training: Use WhatsApp to enroll students, send learning updates, and issue reminders.

Pricing Overview

WATI offers flexible pricing based on message volume and features. Plans start at around $49/month for smaller teams. Higher tiers unlock advanced features like API access, multiple agents, and analytics dashboards. Pricing depends on your WhatsApp message volume, number of agents, and regional usage. You can test the platform risk-free with a free trial or book a live demo with the WATI team.

Conclusion

WATI is a modern communication platform that transforms WhatsApp into a powerful sales and support tool. With automation, team collaboration, and analytics in one place, WATI helps you build stronger relationships while saving time. Try WATI for free or book your live demo today and take customer engagement to the next level.